How we process personal data
In particular, personal data may be processed for the following purposes: to provide registration services and access to reserved areas or specific services (as part of the website registration process, we collect your e-mail address, personal and/or shipping data and password using the relevant online registration forms); where expressly requested, to send you the newsletter by e-mail; for purposes necessary to provide you with all the information and assistance regarding services and/or the purchase of products on the website (to provide assistance services, we collect personal data as part of Customer Service in the "Contact Us" section); to allow us to refine the process of purchasing products on the site (we collect personal data, such as personal details, e-mail address, postal address, credit card and bank details, telephone number using the order form); to provide information about problems with navigation, browser compatibility and viewing or loading web pages on the site (this is collected and processed as part of the request for technical support services); to prevent or detect fraudulent activities or abuse harmful to the site; to allow MB Retail S.r.l. to provide all the information and assistance about the services and/or purchase of products on the site to exercise its rights (as for example, the right of defence in court); to save their favourite products on the wish list; to book appointments with our tailors at our points of sale; subject to express and specific consent, for marketing, analysis and profiling activities such as: information and/or commercial promotion by mail (or flyer) and telephone or by electronic communications such as e-mail, sms messages and other automated systems available for this purpose, aimed at making new products known and improving the services offered; market research and surveys on the quality of services and customer satisfaction, also using specialized companies, with the aim of improving the offer of products and services; profiling aimed at analysing needs, tastes, choices and consumption habits, also through electronic processing, to provide communications on products or services in line with users' preferences and interests; analysis on aggregated data of user behaviour or analysis of user behaviour on the website.
The processing of data for marketing and profiling purposes requires specific and distinct consent; however, for other purposes, the Data Controller may process personal data even without the user's consent in some cases provided for by law (for example, when this is necessary to comply with a legal obligation) or when it is necessary to comply with contractual obligations towards the user (for example, if the user has purchased products on the site) or has requested to use specific services through our site.
This excludes, in any case, the communication or dissemination of data required, in accordance with the law, by police forces, judicial authorities, information and security bodies or other public entities for purposes of defence or State security or the prevention, detection or prosecution of criminal offences. 7. DATA PROCESSING PERIOD Personal data is processed for the time strictly necessary to achieve the purposes and means listed above. The criteria used to determine the storage period are established by: specific legal regulations, which regulate the activities of MB Retail S.r.l.; period of stay as a newsletter subscriber (for marketing) in the absence of voluntary unsubscription; tax regulations regarding the processing of administrative-accounting data (10 years); in particular, for financial data (e.g. payments, refunds, etc.) the storage period required by applicable tax and accounting laws is applied. With reference to data collected for commercial purposes, on the other hand, details of purchases referring to identifiable users are kept for 12 months (from the date of acquisition of such information) for the purposes of sending targeted commercial communications (profiling) and for 24 months for the purposes of carrying out direct marketing activities. The data subject to profiling, therefore, may be stored for this purpose only for a period not exceeding twelve months from their registration, except for the actual transformation into anonymous form which does not allow, even indirectly or by connecting other databases, to identify the persons concerned (the profiling activity will be carried out using data strictly necessary to achieve the stated purposes).