Spinning operations were moved to Gattinara (VC) , where a sizeable production facility was built for this very purpose. During the Fifties , employees considered it an honour to be invited to the factory on Sundays. They went to the tower building to preview the new finished collections, and appreciate their colours in broad daylight and also the most original weaves.
The Sixties mark the boom of fabrics. The company stands out for its extremely fine fabrics whose collections are proposed to the best Italian and British tailors, attesting to its skills in the export trade already in those days.
Here, precious mohair was spun, and chosen in the 70s by famous tailors and designers like Armani as the basic yarn for dinner jackets and evening dresses. Also wool blends with silk or linen were spun almost secretly, because these special components add a peculiar note to fabrics and the mill tried to protect the patent from competitors.
The concept was to introduce the market to stylish fabrics that that create style on those who wear them, and that go beyond the concept of usefulness. Their past investments in innovative spinning processes produced a great competitive advantage and helped the mill become extremely modern. Not for nothing the fabric designers and product managers – who worked with the company from the 50s to the 80s – have set up their own companies in the course of time, thanks to the know-how gained.