MADE IN ITALY
Modesto Bertotto was the first in the field to put into practice the project of traceability. Across the whole production process, in black and white.
There is a lot of talk about protecting “Made in Italy”. So far, the European Union has set up rules only as far as the food sector is concerned. However, also in the textile industry the need is arising for greater transparency across the whole supply chain: the provenance of the wool, the yarn, the fabric and the finished garment.
Defending quality to the benefit of consumers, giving them an assurance as to the product’s excellent workmanship, directing them towards a greater awareness in consumption can be done in actual fact only if one has no skeletons in the cupboard.
Modesto Bertotto’s cupboard contains its Italian origin. None of the processing phases is “globalized”, and none of its products is subject to the risk of being counterfeited. Relying on such qualities, the Modesto Bertotto label shows the complete traceability of the product. The technical label lists four items:
*Wool: type of wool, provenance, place of shearing, fineness expressed in microns.
*Yarn: type of warp and weft of the fabric, place of spinning and specifications based on the unit of measurement called count. For instance, if a yarn is marked as 1/80.000, it means that to obtain 1 kg one needs 80,000 mt. Practically, 80 kilometres of yarn per kilogram.
*Fabric: indicator of quality is the fineness which is expressed through a number preceded by the letter “S” (super 120’S, super 130’S, super 160’S, super 180’S); the fineness is proportionate to the number. A further remark: the establishment of the numbering providing the relationship between weight and length of the yarn dates back to 1850.
*Manufacturing: place of the tailor shop where the garment was cut and assembled.
Modesto Bertotto guarantees the identity of the garment and highlights the Italian excellences: concerning raw materials, processing (e.g. the environmentally-friendly washing of finishes) and creativeness.
A further added value – a must for the company – is the incidence of the human component versus the industrial one. People that create new fabrics every six months, people that help fabrics come to life. Out of passion, and out of respect for other people: those who are going to wear them.